beFriend
virtual community app:
building community through connection
Summary
BeFriend is a community app for those seeking meaningful connections and a sense of belonging. Through user interviews and market analysis, I identified key attributes that shape the app’s functionality and user experience.
At its core, friendship is about shared experiences and authentic connections. I recognized that many people feel more comfortable expressing themselves in digital spaces, so I designed BeFriend to foster an inclusive, engaging environment where users can connect based on mutual interests.
To personalize the experience, I implemented a short personality and interest test, allowing users to identify what they’re looking for—whether i t’s casual conversations, support groups, or new friendships.
🎯Target
Who is this for?Anyone looking for a sense of community and meaningful connections in their daily lives.
💡Core Value
What do we offer?We strive to provide a platform that fosters connection and community, helping people build relationships based on shared interests and experiences.
🛠Method
How do we do it?We use a quick identity and interest test to understand users better, ensuring that they are matched with like-minded individuals for meaningful interactions.
🔗Connecting
How do users find connections?Our system helps users find people who share their interests, creating opportunities for engaging social experiences in a comfortable and welcoming environment.
🎨Color Scheme
Soft Blue (#ACE0F9) – Represents calmness, trust, and openness.
Mint Green (#95FFD2) – Symbolizes growth, harmony, and fresh connections.
Vibrant Pink (#FF66E0) – Adds energy, excitement, and a friendly, playful vibe to the experience.
The gradient between these colors reflects the seamless and fluid nature of social bonding within the BeFriend community.
Key Design Decisions for BeFriend
1️⃣ Clean & Minimalist UI
- The interface follows a modern and minimalistic design, reducing cognitive load and making navigation seamless.
- The use of rounded elements (buttons, input fields, cards) creates a friendly and approachable feel.
2️⃣ Soft & Engaging Color Palette
- The gradient-based color scheme (soft blue, mint green, and vibrant pink) gives a fresh and inviting look.
- Colors are used strategically for user actions (e.g., blue for sign-up, green for progression).
3️⃣ Personalized Onboarding Experience
- The app begins with an interest selection process, helping users personalize their experience.
- The gamified approach (e.g., earning a badge upon setup) makes onboarding interactive and rewarding.
4️⃣ Encouraging Social Engagement
- The "Today's Question" feature encourages users to share thoughts and interact with others, fostering a sense of community.
- The recommended feed displays user-generated content, making interactions feel more organic and personal.
- The friend request button allows for easy connection-building.
5️⃣ Accessibility & Readability
- Large, bold typography ensures key messages stand out.
- Simple navigation structure keeps interactions intuitive, reducing friction for new users.
6️⃣ Gamification & Rewards
- The inclusion of badges and coin rewards encourages participation and long-term engagement.
- Users are motivated to interact daily, reinforcing habit formation.