erincho    Information 
 
     


beFriend




area: ui/ux design, research, figma, illustration
virtual community app:  building community through connection


Summary
BeFriend is a community app for those seeking meaningful connections and a sense of belonging. Through user interviews and market analysis, I identified key attributes that shape the app’s functionality and user experience.

At its core, friendship is about shared experiences and authentic connections. I recognized that many people feel more comfortable expressing themselves in digital spaces, so I designed BeFriend to foster an inclusive, engaging environment where users can connect based on mutual interests.

To personalize the experience, I implemented a short personality and interest test, allowing users to identify what they’re looking for—whether i t’s casual conversations, support groups, or new friendships.


🎯Target

Who is this for?
Anyone looking for a sense of community and meaningful connections in their daily lives.

💡Core Value

What do we offer?
We strive to provide a platform that fosters connection and community, helping people build relationships based on shared interests and experiences.

🛠Method

How do we do it?
We use a quick identity and interest test to understand users better, ensuring that they are matched with like-minded individuals for meaningful interactions.

🔗Connecting

How do users find connections?
Our system helps users find people who share their interests, creating opportunities for engaging social experiences in a comfortable and welcoming environment.


🎨Color Scheme

Soft Blue (#ACE0F9) – Represents calmness, trust, and openness.
Mint Green (#95FFD2) – Symbolizes growth, harmony, and fresh connections.
Vibrant Pink (#FF66E0) – Adds energy, excitement, and a friendly, playful vibe to the experience.

The gradient between these colors reflects the seamless and fluid nature of social bonding within the BeFriend community.


Key Design Decisions for BeFriend

1️⃣ Clean & Minimalist UI

  • The interface follows a modern and minimalistic design, reducing cognitive load and making navigation seamless.
  • The use of rounded elements (buttons, input fields, cards) creates a friendly and approachable feel.

2️⃣ Soft & Engaging Color Palette

  • The gradient-based color scheme (soft blue, mint green, and vibrant pink) gives a fresh and inviting look.
  • Colors are used strategically for user actions (e.g., blue for sign-up, green for progression).

3️⃣ Personalized Onboarding Experience

  • The app begins with an interest selection process, helping users personalize their experience.
  • The gamified approach (e.g., earning a badge upon setup) makes onboarding interactive and rewarding.

4️⃣ Encouraging Social Engagement

  • The "Today's Question" feature encourages users to share thoughts and interact with others, fostering a sense of community.
  • The recommended feed displays user-generated content, making interactions feel more organic and personal.
  • The friend request button allows for easy connection-building.

5️⃣ Accessibility & Readability

  • Large, bold typography ensures key messages stand out.
  • Simple navigation structure keeps interactions intuitive, reducing friction for new users.

6️⃣ Gamification & Rewards

  • The inclusion of badges and coin rewards encourages participation and long-term engagement.
  • Users are motivated to interact daily, reinforcing habit formation.